Natalie Neal – my top 10 from NKrush’s first 10 years

1.Red Bull Racing Christmas Party

This event was really the reason I formed NKrush and we became an official company, so it has to be up there at number 1. It was such an unforgettable night that had to live up to Red Bull’s high standards on and off the track. The event was a labour of love and seeing all our crazy ideas come together so well and Gary Barlow headlining the show was a very proud moment I often look back on.

2. NKrush 10th Anniversary Party

This was only last weekend when the whole team went away for a memorable trip together to celebrate our ten-year anniversary. When you are close to your team members you can sometimes compare it to a family and based on long standing relationships of trust, friendship, and respect. I am always meticulous in choosing who works for NKrush and being surrounded by this whole amazing and much-loved gang to mark a special landmark for the company together was a highlight that I will cherish.

3. F1 Miami Grand Prix

There are some places where F1 just works, and Miami is one of them. The inaugural race in 2022 was special enough but taking on an increased scope in 2023 to oversee major aspects of the brand-new Paddock Club was a big and high-pressure job for the team. Seeing everything come together so well from suite design to entertainment and activations and the impact that we all made across the board in the widely commented success of the event was truly satisfying.

4. F1 Mexico City Grand Prix

Another of my favourite clients and a place that I love to visit every year is the Mexico City Grand Prix as it does everything with such style and energy. We are honoured to have held the international PR & Comms contract there since the race returned to the F1 calendar in 2015 and constantly trying to improve year on year is a challenge that I always look forward to.

5. America’s Cup Bermuda

Re-locating to Bermuda for a month with my amazing team to oversee Artemis Racing’s partnership management for the 35th America’s Cup will always be a highlight. The beauty and easy-going nature of this unique island aside, it was the pride of seamlessly looking after 600 guests and the highlight of organising one of our coolest events of all time at the AC Endeavour Ball which raised over $1 million for charity that will always stand out.

6. Formula E, Diriyah

It was a real privilege to have been involved in the first ever global motorsport event in Saudi Arabia working for Diriyah E Prix Promoter CBX in 2018. It feels like we have been there forever now, organising Formula E and Formula 1 annually but that was a special moment and a catalyst for change that happened right in front of our eyes. The event marked the re-introduction of the Kingdom’s first live music concerts for generations and being a part of the incredible wave of pride and emotion with grown men and women crying in happiness was a life affirming moment.

7.Movember F1 Activation

Working for a good cause in F1 with the special team of people at Movember was such memorable and rewarding work. From pop up barber shops, wellness centres and a global F1 team competition to grow the best ‘mo’ – this is an activation and client that meant more, and the team was proud to lead.

8. 40th Birthday Party in Mexico

Being given just a budget, a rough location, and a blank canvas to organise a weekend long series of luxury celebratory events is a rare and attractive proposition. Sometimes the non-corporate events mean more and this Mexican birthday extravaganza for a long-standing client where there was no limit to me, and my team’s creativity will always stand out as one of the best!

9. Heineken F1 media and special projects

We landed Heineken as a client at the height of COVID which marked the start of a great relationship. From the pre-race show in Miami to hot air balloons with DJ’s sets in Brazil and constant media support around their crazy and creative activations, they are such a blast to work for.

10. Argo Insurance, Austin F1

Austin is a city that I love and had been heavily involved in setting up the new F1 Grand Prix there. So, when our long-standing Texas based client Argo asked us to organise a weekend long F1 and off-site program for 100 guests we jumped at the chance to get creative. Pulling the numerous elements together to build out a unique luxury F1 hospitality program and countless fun-filled events in and around Austin was fantastic and exactly what I created NKrush to do.